Five Ten Brand Preview 2013

Climbing and Approach Shoes (Brand of the Brave)

Five Tens roots can be traced back to Yosemite and Joshua Tree National Parks, started by 30 year old southern Californian Charlie Cole who at the time was a climbing bum with the motto “at one with dirt” The name Five Ten refers to the Yosemite Decimal System, a rating scale used to determine the technical difficulty of a climbing route.

Five Ten, the Brand of the Brave, is a leader in performance, high-friction footwear. From downhill mountain bike racing to rock climbing, from wing suit flying to kayaking, Five Ten makes footwear for the world’s most dangerous sports. The Redlands, California-based company has been producing cutting-edge designs and proprietary Stealth rubber soles for nearly 30 years. With the help of top national and international athletes and guides, combined with a world-class rubber-testing and R&D facility, Five Ten is the shoe brand of choice for the world’s most exciting athletes.