Nidecker is a family-owned brand, founded in the Swiss Alps and fuelled by passion, innovation and action sports. Nidecker is the oldest action sports company in the world. Beginning as master craftsmen making sleds and cross-country skis before moving into snowboards in 1984. The Nidecker Group is host to some of the most innovative brands such as Nidecker, Yes, Now, Flow and Jones, aiming to inspire athletes to progress in their sport.