Since 1977, Superfeet has helped people accomplish some pretty amazing things by changing the way their shoes fit, feel and perform. The story starts much earlier in the sixties with founder Dennis Brown working in this field, but the Superfeet brand came into being when he teamed up with Chris Smith. All Superfeet biomechanically correct products are based on the principles of podiatric medicine and can help a wide range of foot health related issues. Superfeet provide a range of trim to fit insoles designed to fit every type of footwear and every foot shape. Everyone's feet are unique, and different activities demand different types of footwear. Taking these variables into account, it's unrealistic to expect one insole to fit every shoe and every foot. That's why Superfeet designs different models to improve the fit of all your footwear, whether you walk, run, ski, hike, snowboard, play basketball, or work all day on your feet.