Haglöfs was founded by Wiktor Haglöf. He based his company around the idea of easing the struggle and improving life for those who had to endure the outdoors, not by choice, but to get by; solid ground for an outdoor brand. Everything Haglöfs does has a purpose and every detail is made to make the outdoor lifestyle more enjoyable. Haglöfs gear is durable, functional and sustainable. Their vision is to inspire people to get out there, no matter what your outdoor experience is.
