Five Ten 5.10 is a family-owned company dedicated to making the best outdoor sports footwear available. The brand Charles Cole founded the brand in 1985. Cole was hanging out in Yosemite, putting up spectacular first ascent aid routes—many times solo. After a slip while descending, he decided that climbers needed high-friction rubber on their climbing and walking shoes alike. Five Ten, the Brand of the Brave, is a leader in performance, high-friction footwear. Five Ten are Infamous in the climbing world for Anasazi climbing shoes and Guide Tennie approach shoes. From downhill mountain bike racing to rock climbing, from wing suit flying to kayaking, Five Ten makes footwear for the world's most dangerous sports.