Ride first appeared on the scene during the 1992-1993 season. In September 1992 Roger Madison, Tim Pogue and James Salter joined forces to form Ride Snowboards. With just four board in their initial line-up, Ride's mission was simple, to create a rider based company built upon technical innovation, superior quality and with a team of top pro and up-and-coming riders. With a strong product line, a zealous ad campaign and a lot of hard work, the first few years were a success. Following the success of Ride snowboards, a great range of clothing and bindings followed. The rest, as they say, is history. As ever, the Ride Berzerker and Ride Warpig are proving popular with our early season shoppers.