Ride first appeared on the scene during the 1992-1993 winter season. In September of 1992 Roger Madison, Tim Pogue and James Salter had come together to establish Ride Snowboards with just four models in the range but all very much rider focused. Ride's mission was simple to create a rider based company built upon technical innovation, superior quality and with a team of top pro and up-and-coming riders. With a strong product line, a zealous ad campaign and quite a bit of hard work, the first few years were a success. Following the success of Ride snowboards, a great range of snowboard clothing and snowboard bindings followed, and the rest as they say is history.