Socks and Thermals from Smartwool

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The SmartWool Company was started in 1994 by two ski instructors who were looking for ways to keep their feet warm and comfortable on the slopes. Through a process of experimentation, they rediscovered the classic benefits of Merino Wool and set up their company in Steamboat Springs Colorado and then committed themselves to developing a product that was soft and wouldn’t shrink. 20 years later, SmartWool is a leader in the active outdoor market, having expanded beyond socks into apparel and accessories. SmartWool is amongst the biggest brands among New Zealand Merino’s partners and in 2010, SmartWool signed a contract to exclusively source its Merino wool from the New Zealand Merino Company with all the wool being traceable.

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