Patagonia was founded by pioneering rock climber and mountaineer Yvon Chouinard. Having already forged his name manufacturing climbing equipment with business partner Tom Frost, Chouinard returned from a winter climbing trip to Scotland in 1970 with a rugby shirt. The shirt was robust and designed to cope with the demands of the rugby field, its high collar protected the neck from hardware slings and appealed to Chouinard. Back home in America, Chouinard's climbing compatriots asked where they could get one. Seeing a demand for clothing, Chouinard imported shirts from the UK. Demand was high, so Chouinard Equipment started producing the clothing themselves under the name Patagonia. Since then, the brand has grown exponentially and is a favourite among outdoor enthusiasts for both it's ethical and political standpoints as well as its exceptional quality and performance. Key pieces from Patagonia this season, include the infamous Nano Puff Jacket and the ever popular Torrentshell Jacket.