Amundsen was founded by Jørgen Amundsen and Erik Friis in 2009 after competing and travelling together. The brand is heavily inspired by Roald Amundsen who set out to conquer the South Pole in 1911. He did so by studying the Inuits and their knowledge on cold weather survival while at the same time exploring cutting edge technology. This spirit of adventure is at the very foundation of Amundsen Sports. This brand's mission is to enhance and simplify everyday life for outdoor enthusiasts, developing smart products inspired by the past.
