WearColour (CLWR) is a Swedish lifestyle brand that was founded in 2010. It has roots in skating & snowboarding and expresses Swedish fashion trends in the clothing it designs. Wearcolour's outdoor clothing design team work closely with their family of extreme sports athletes to bridge the gap between street fashion and technical performance wear. The company strives to produce ethical and sustainable apparel in order to protect the environment in which its gear thrives.
