Peak Performance is Sweden’s biggest clothing label in sportswear, and whilst it started as a ski clothing company, Peak Performance clothing now covers all manner of sports from skiing, training, sailing, golf and sport inspired casual wear. Peak Performance was started in Åre, a mountain village in the Swedish province of Jämtland in 1986, Founded by two of Sweden’s top skiers, Stefan Engstrom and Peter Blom, whose passion for sports, especially skiing and experiencing the unspoiled outdoors led them to design and create firstly ski clothing and then sportswear, for people who live their lives in perpetual motion, who need clothes that not only look good but more importantly, work and perform well.
