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On was born in the Swiss alps with one goal: to revolutionize the sensation of running. Set up by Olivier Bernhard, David Allemann and Caspar Coppetti in Zürich, Switzerland, ten years later, On has been embraced into the hearts, and onto the feet, of more than seven million runners. On’s patented CloudTec® technology is engineered to deliver a soft landing followed by an explosive take-off. In other words, running on clouds.