Entrepreneur Gary Lennet started bridging the gap between fashion and functional clothing in 2013, creating DU/ER a for the 'doers' among us. Manifesting sustainability on both the manufacturing and customer levels, Du/ER are in the business of encouraging the world at large to consume less. Their purposeful denim fashion meets the rigorous demands of the active individual and each product is tested by professional athletes, commuters and every adventurer in-between; all so you can buy fewer pieces and do a lot more with them.
