A new comer to the Outdoor Market, Douchebags have been an instant hit and gained a reputation for producing outstanding bags. In 2009 Jon Olsson and Truls Brataas started the company in Norway with the aim of creating high quality, practical travel bags that suited the needs of modern explorers like themselves. After in-depth research with fellow skiers, snowboarders and surfers, the pair developed their first hand-stitched prototypes with the aid of the Norwegian University of Science and Technology. Keen to ensure that their products could stand up to the most rigorous travel, Jon and Truls handed over their prototypes to be tested by the pack manufacturers for the Norwegian Military who tested, improved and tested them again. The Douchebags available today are the result of this intensive testing program. Still built within throwing distance of the Norwegian Mountains, Douchebags sit at the heart of their inspiration and are a first choice of travellers around the world.