Over ten years ago, former world snowboard champion Peter Bauer and friend, Anain Thrainer founded Amplid. Peter, an industry veteran with 20 years of R&D experience in snowboard manufacturing, and fresh faced free skier Anain believed the snow sports industry was ready for a snowboard brand that is equally committed to both sports and lifestyle. Setting up in a former snowboard factory at Oldenburg, Amplid was born. After ten plus years in the industry, Amplid have gone from strength to strength, establishing a global snowsports brand at the cutting edge of design and innovation. For sure, some of their ideas have worked better than others but R&D is still the lifeblood of the Amplid brand.