45 years
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Socks and Thermals from Smartwool

The SmartWool Company was started in 1994 by two ski instructors who were looking for ways to keep their feet warm and comfortable on the slopes. Through a process of experimentation, they rediscovered the classic benefits of Merino Wool and set up their company in Steamboat Springs Colorado and then committed themselves to developing a product that was soft and wouldn’t shrink. 20 years later, SmartWool is a leader in the active outdoor market, having expanded beyond socks into apparel and accessories. SmartWool is amongst the biggest brands among New Zealand Merino’s partners and in 2010, SmartWool signed a contract to exclusively source its Merino wool from the New Zealand Merino Company with all the wool being traceable.

Socks and Thermals from Smartwool

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£15.99

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£15.99

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£15.99

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£15.99

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£21.99

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£21.99

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£22.99

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£21.99

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£21.99

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£22.99

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£22.99

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£22.99

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£13.99

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£14.99

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£14.99

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£15.99

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£17.99

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£21.99

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£14.99

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£14.99

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£18.99

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£18.99

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£19.99

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£20.99

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View: 24 / 48 / All / Products Per Page

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