In 1960, Åke Nordin established Fjällräven, meaning “Artic Fox”, with the goal of making nature more accessible to more people. Fjällräven offer functional outdoor equipment to make trips into the outdoors more comfortable, by using innovative, smart solutions, improved materials, and decreasing weight. From a small room in the basement in Örnsköldsvik, Sweden, Fjällräven Tents are now found in almost all corners of the world. Despite being light in weight, Fjällräven’s Backpacking Tents don’t just follow the fleeting trends, but stand for durability year in and year out. Fjällräven governing principles are: “offering functional equipment for more - and more comfortable - journeys in the outdoors. Freedom we love as outdoor people. That is what we mean by quality time.