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O'Neill

O’Neill is one of the original surfwear and surf equipment brands, and Jack O’Neill, the founder, is credited with inventing the first wetsuit. O’Neill is now a thriving international company, dominating the world's wetsuit market and one of the leaders in affordable boardsports clothing for snowboarding, skateboarding, surfing and beach lifestyle. Staying true to their surf heritage, O’Neill snowboard clothing and ski clothing is designed with the same youthful, casual surf-style aesthetic of their original beachwear with crossover fashion appeal that can be worn anywhere, see O’Neill’s women’s Izumi jacket, but with a technical and functional design that will keep you warm and dry on the slopes.
This is the first season LD Mountain Centre has taken in O’Neill snowboard clothing and ski clothing for both women and kids, as their 2010 collection really impressed us at the winter shows. Inspired by ‘The Spirit of Japan’, O’Neill’s snowboard or ski clothing collection uses gorgeous bright colours, prints, luxury fabrics yet at really affordable prices, surpisingly because the clothing not only looks good, it is also packed full of lots of technical features. O’Neill’s women’s Chiasa jacket in a gorgeous purple and white diamond print with O’Neill’s Akira snowboard pant in poison yellow to match is the cream of the collection with a heavy dose of style. O’Neill also do some great women’s winter fleece that are a bit more stylish than your typical basic fleece, have a look at their Chiyo, Chiyoko and Mika fleeces.

O’Neill kids’ ski clothing and snowboard clothing is some of the best we have seen for this season, whilst kids’ skiwear is always a compromise between what looks good and doesn’t cost the earth, considering they’ll just grow out of it so quickly, O’Neill have brought out some really stylish children’s ski and snowboard outfits that are really well priced. Doing skiwear and ski fleeces for mini riders from age 3, 4 to 6 years, and older kids from the age of 8, 10 and 12 years old, again with the bright, youthful and urban styling that is inspired by their surf heritage and what O’Neill are known for. This is not the typical children’s ski or snowboard clothing that has a very traditional ‘ski racer’ look for boys or is just a scaled down adult’s ski jacket in baby pink for girls, that has no thought for fashion or fit. O’Neill’s boy’s and girl’s snowboard clothing/ski clothing is much more surf, skate and fashion-inspired, and therefore whilst looking good on the slopes, they’ll also be happy wearing it at home on the street or going to school. For really young kids there are the funky all-in-one ski suits for mini rippers who will stand out from the crowd, the little girl's Very Berry Full Ski Suit and the little boy's Electric Shock Full Ski Suit, or separate ski jackets and ski pants for both little girls and little boys.
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