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Analog

Snowboard Clothing

Analog have always been a rider’s brand first and foremost, producing outerwear and clothing not just for snowboarding, but also skateboarding and surfing, with the singular goal that progressive style can be totally functional. Combining fully rideable fabrics and technical features for outerwear that works both on the mountain or the street, Analog snowboard clothing fully pushes individuality and creativity, thinking way outside the box in terms of style. Analog offers a simple concept: to be open to more than one idea, consistently deliver the inconsistent and forge unlikely offerings to the status quo.

Analog has always been a snowboarder’s brand, and whilst it is part of the Burton steam-rolling snowboarding corporation, in recent years it has also been championed by the backcountry and freeride ski brigade. Analog’s focus on the technical side of clothing for snowboarding and freeriding, functional kit designed specifically for the backcountry, freeride and powder has meant that snowboarder’s and skiers alike are not limited to choosing between technical outdoor gear or something that’s looks stylish on the hill. Analog snowboard clothing or ‘technical fashion’ as they refer to it, allows you to buy into something as progressively technical as it is progressively styled.

Its emphasis on the technical is also very often reflected in its aesthetic, the Acetate jacket, Acetate pant or the Asset jacket are typical of Anlaog’s clean and minimalist, yet self-conscious style. The solid block, primary colours in their snowboard jackets and snowboard pants becoming synonymous with a snowboard and now, freeride crew who are out pushing their own limits, doing things differently and creating their own destiny, just as
Analog wants them to.

Analog: Design Unlikely Futures

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